Hyaluronic Acid is a naturally occurring substance in the skin. It is the most effective humectant available and has the excellent ability to attract and retain moisture, and to keep the skin supple and soft. As we age, the body's production of HA decreases and the skin loses its elasticity and fullness. The skin becomes dry and fine lines and wrinkles become more apparent. Hyaluronic acid plays an important role in tissue hydration, lubrication and cellular function, and can hold 70% more water than any other natural substance. It also improves elasticity and reduces oxidative stress. This super-hydrator is able to provide immediate intensive hydration by binding water and increasing the moisture level, making the skin look hydrated and plumped up with less visible signs of aging. As skin aging is often associated with the loss of skin moisture, HA also plays an essential role in delaying these signs. With its excellent hydrating properties, HA is not only beneficial for dry or mature skin but also for oily or acne prone skin by controlling the sebum production and ensuring the skin is fully hydrated.